Search Ads
Text ads shown above and beside results when people search Bing, Yahoo and DuckDuckGo for exactly what you offer — the high-intent core of most campaigns.
BoostROI is a UK Bing Ads agency. We build and manage high-intent Microsoft Advertising campaigns that put your business in front of ready-to-buy searchers across Bing, Yahoo and the Microsoft Search Network — often at a lower cost per click than Google.
Bing advertising — now officially called Microsoft Advertising — is paid promotion shown to people searching on Bing, Yahoo, DuckDuckGo and other Microsoft Search Network partners. When someone looks for what you offer, your ad can appear right at the top of the results.
That's what makes it so valuable. These are people searching with real intent to buy — not browsing for entertainment. And because far fewer advertisers compete on Bing than on Google, the cost per click is often lower, so the same budget can bring back more customers.
There's also an audience here that Google alone won't reach: Bing is the default search on Windows and Microsoft Edge, and its users skew towards desktop, professional and higher-income buyers. Done well, that's a powerful, often-overlooked source of new business — which is exactly what we manage for you.
Most businesses pour everything into Google and never tap the cheaper clicks waiting on Bing.
Microsoft Advertising looks similar to Google but rewards different settings — copy a Google setup across and results suffer.
The wrong keywords and match types quietly spend your budget on searches that never convert.
Powerful options like LinkedIn profile targeting go unused because few people know they exist.
Without proper tracking, you can't tell which searches bring customers and which just burn budget.
BoostROI takes Microsoft Advertising off your plate entirely and runs it with one goal: turning your budget into real customers and a strong return.
Microsoft Advertising isn't one thing — it's a family of campaign types, each with its own strengths. We choose and manage the right ones for your business and goals.
Text ads shown above and beside results when people search Bing, Yahoo and DuckDuckGo for exactly what you offer — the high-intent core of most campaigns.
Product ads with image, title and price that put what you sell directly in front of ready-to-buy shoppers across the Microsoft network.
Native ads across MSN, Outlook.com, Microsoft Edge and partner sites — reaching people beyond search, as they read and browse.
Target by industry, job function and company using LinkedIn data — unique to Microsoft Advertising and ideal for reaching B2B decision-makers.
Ads generated from your website to capture relevant searches you'd otherwise miss — extending your reach with no extra keyword work.
One goal-based campaign that reaches customers across every Microsoft Advertising placement automatically, from a single setup.
Bring back previous visitors and reach people Microsoft identifies as actively researching and ready to buy what you offer.
Drive calls and visits from nearby customers searching for businesses like yours, with locations and phone numbers built in.
If your customers search online — and almost everyone does — Bing can reach them, often more cheaply than Google. Here's how it works for different businesses.
Microsoft's professional, desktop-heavy audience and unique LinkedIn targeting make Bing one of the best places to reach business buyers.
Trades, clinics, firms and local services reach people searching nearby — frequently at a lower cost per click than Google.
Shopping campaigns and remarketing put your products in front of ready-to-buy shoppers across Bing and the Microsoft Audience Network.
If any of these ring true, your Microsoft Advertising could be working far harder for you.
You advertise on Google but have never tried Bing's cheaper clicks.
You set up Microsoft Advertising once, but it never really took off.
You're not sure which searches are actually bringing you customers.
You don't have time to manage another ad platform properly.
Competitors are showing up on Bing while you're nowhere to be seen.
You sell to businesses and want to reach decision-makers directly.
You're not sure your Bing conversions are even being tracked.
You want to grow, and you need more of the right customers to do it.
Why letting specialists run your campaigns usually means more customers for your money.
| What matters | With BoostROI | Going it alone |
|---|---|---|
| Your time | Freed up to run your business | Hours lost learning another platform |
| Cost per click | Managed to stay efficient | Often higher than it needs to be |
| Microsoft-only features | Used in full, including LinkedIn targeting | Usually left untouched |
| Campaign settings | Tuned for the Microsoft network | Google settings copied across |
| Conversion tracking | Set up properly | Often missing |
| Focus | Leads, sales & ROI | Clicks & guesswork |
No jargon, no mystery — just a clear path from where you are to a steady flow of new customers.
We learn your business, your goals and what a new customer is worth to you.
We choose the right Microsoft Advertising campaigns, keywords and audiences for what you sell.
We build and launch your campaigns and ads, with conversion tracking in place from the start.
We look after your account continuously, scaling the keywords and audiences that perform.
We report in plain English and grow profitably, protecting your return as you scale.
One team taking care of your Microsoft Advertising from start to finish.
We don't measure success by impressions or clicks. We measure it by the customers and revenue your ads bring in.
Your budget is managed to bring back more than it costs — leads, sales and revenue.
We know the Microsoft network inside out, including the powerful features most people miss.
Clear updates tied to real results — no confusing dashboards or jargon.
We keep your business by performing — never by tying you in.
Your account, your data, your customers — fully yours, always.
Real people managing your account and replying fast when you need us.
No empty promises — just the meaningful improvements well-run Bing Ads are built to deliver.
Your business in front of buyers across Bing, Yahoo and the wider Microsoft network.
Cheaper clicks and tighter targeting so each lead or sale costs less.
High-intent, ready-to-buy searchers — not clicks that go nowhere.
Winning campaigns scaled carefully, protecting your return as you grow.
Here's what working with BoostROI on Microsoft Advertising looks like.
"We'd ignored Bing for years. Turns out it's our cheapest source of leads — the clicks cost a fraction of what we pay on Google."
"The LinkedIn targeting put us straight in front of the right industries. Our enquiries from real decision-makers jumped almost immediately."
"Same products, cheaper clicks, more sales. BoostROI set it all up and now I can finally see exactly what's working."
The words you'll hear around Bing Ads, in plain English.
The most common questions businesses ask us about Bing advertising and Microsoft Advertising.
Let's make sure it's your business they find — and your business they buy from. Reach out today and let's get your Bing Ads working.