Facebook Ads
Targeted image and video ads across the Facebook feed and beyond — reaching a huge, precisely-targeted audience ready to discover you.
BoostROI is a UK Meta Ads and Instagram Ads agency. We create and manage scroll-stopping Facebook and Instagram campaigns that put your business in front of the right people — and turn their attention into real enquiries, sales and return on investment.
Meta Ads is the advertising system behind Facebook and Instagram — and also Messenger and the Audience Network. It lets your business reach billions of people with highly targeted image, video, Reels and Stories ads, shown to the exact audiences most likely to buy from you.
While Google Ads captures people who are already searching, Facebook and Instagram ads create demand — putting your products and brand in front of the right people while they scroll, often before they even knew they wanted you. That makes Meta especially powerful for product brands, ecommerce and visually-driven businesses.
Done well, your ads blend into the feed, stop the scroll and turn attention into sales. Done badly, they're ignored and your budget vanishes. Getting that right, day after day, is exactly what we do for you.
You "boost" the odd post and hope for the best — with no real idea if it's working.
Meta's Ads Manager is overwhelming, and the wrong settings quietly waste money.
Your ads don't stop the scroll, so people swipe straight past them.
You're not sure who to target — so your budget reaches the wrong people.
Without proper tracking, you can't tell which ads actually drive sales.
BoostROI takes your Meta advertising off your plate and runs it with one goal: turning attention into real customers and a strong return.
Meta gives you many ways to reach customers. We choose and manage the right formats and placements for your business and goals.
Targeted image and video ads across the Facebook feed and beyond — reaching a huge, precisely-targeted audience ready to discover you.
Visually striking ads across the Instagram feed, Explore and profiles — perfect for product brands and businesses that look great on camera.
Short-form vertical video in the fastest-growing placement on Instagram and Facebook — native, engaging and built for reach.
Full-screen vertical ads between Stories that capture complete attention — immersive, tappable and impossible to ignore.
For ecommerce: Meta's AI-powered shopping campaigns that find buyers for your products across Facebook and Instagram, focused on sales.
For service & local businesses: simple in-app forms that capture enquiries without people even leaving Facebook or Instagram.
Most people don't buy first time. We bring back those who watched, clicked or visited — with the right reminder, at the right moment.
Extra reach across Messenger and Meta's Audience Network to extend your best campaigns and win even more of the right customers.
If your customers spend time on social media — and almost everyone does — the answer is usually yes. Here's how it works for different businesses.
Product brands and online stores thrive on Meta — showing beautiful, scroll-stopping creative to people ready to discover and buy.
Salons, clinics, gyms, trades, restaurants and local services use Meta to fill diaries and generate enquiries in their area.
If you want more people to know, follow and choose your brand, Meta's reach and creative formats are built to make it happen.
If any of these ring true, your Facebook and Instagram ads could be working far harder for you.
You boost posts now and then, but can't tell if they actually work.
Meta's Ads Manager feels overwhelming and confusing.
Your ads don't seem to stop anyone's scroll.
You're not sure who you should even be targeting.
Your spend goes up, but the sales don't follow.
You don't have time to manage campaigns and create content.
You tried Facebook or Instagram ads before and gave up.
You want to grow your brand but don't know where to start.
Why a managed campaign almost always beats hitting the "boost" button.
| What matters | Managed by BoostROI | Boosting a post |
|---|---|---|
| Targeting | Precise, strategic audiences | Basic and broad |
| Objectives | Built around sales & leads | Mostly likes & reach |
| Creative | Made to stop the scroll | Whatever you posted |
| Tracking | Set up properly | Little to none |
| Optimisation | Ongoing & hands-on | Set and forget |
| Result | Customers & ROI | Wasted budget |
No jargon, no mystery — just a clear path from where you are to a steady flow of new customers.
We learn your business, your goals and what a new customer is worth to you.
We shape the right Meta strategy, placements and formats for what you sell.
We produce scroll-stopping creative and launch, with tracking in place from the start.
We look after your campaigns continuously, improving performance over time.
We report in plain English and scale what works, protecting your return.
One team taking care of your Facebook and Instagram advertising from start to finish.
We don't measure success by likes or reach. We measure it by the customers and revenue your ads bring in.
Your budget is managed to bring back more than it costs — leads, sales and revenue.
Facebook and Instagram are what we do. We live and breathe Meta so you don't have to.
Clear updates tied to real results — no confusing dashboards or jargon.
We keep your business by performing — never by tying you in.
Your account, your Pixel, your data and customers — fully yours, always.
Real people managing your account and replying fast when you need us.
No empty promises — just the meaningful improvements well-run Meta ads are built to deliver.
Your brand in front of the right people, stopping their scroll.
Waste cut and budget sharpened so each sale or lead costs less.
Attention turned into real customers, not just likes and follows.
More people who know, trust and choose you — scaled sustainably.
Here's what working with BoostROI on Facebook and Instagram looks like.
"Our Instagram Reels ads finally drive real sales. We stopped boosting random posts and the difference to revenue was night and day."
"They built proper campaigns instead of boosting, and our cost per sale dropped fast. Our online store has never been busier."
"Facebook lead ads fill our diary every week now. The team is responsive and the reporting actually makes sense."
The words you'll hear around Meta advertising, in plain English.
The most common questions businesses ask us about Facebook and Instagram ads.
Let's make sure it's your brand that stops them — and your product they choose. Reach out today and let's get your Meta ads working.