In-Feed Ads
Native video ads that appear in the For You feed between organic videos — the core of most campaigns, built to blend in and stop the scroll.
BoostROI is a UK TikTok Ads agency. We create and manage thumb-stopping TikTok campaigns that put your business in front of the right people on the For You feed — and turn that attention into real enquiries, sales and return on investment.
TikTok advertising is paid promotion on TikTok — shown mainly in the For You feed, where most of the watching and discovery happens. Unlike search, people don't come to TikTok hunting for a product; they come to be entertained, and the best ads earn attention by fitting right in.
That's what makes TikTok different. Because the feed shows great content to people based on what they enjoy — not just who they follow — a single strong video can reach far beyond your follower count and put your business in front of thousands of new, relevant people. Even smaller brands can reach big audiences when the creative is right and the targeting is sharp.
Done well, TikTok ads turn casual scrollers into customers in a way few other channels can. Done badly, they're skipped in half a second and your budget quietly disappears. Getting that right, video after video, is exactly what we manage for you.
TikTok rewards content people genuinely want to watch — adverts that feel like adverts get skipped in seconds.
Reusing a polished TV-style ad rarely works here; what wins on TikTok looks and feels native to the feed.
The wrong targeting and setup spend your budget on views that never turn into customers.
Trends, formats and what performs move fast — keeping up takes real, ongoing attention.
Without proper tracking, you can't tell which videos drive sales and which just burn budget.
BoostROI takes TikTok off your plate entirely and runs it with one goal: turning your budget into real customers and a strong return.
TikTok advertising isn't one thing — it's a family of formats, each with its own strengths. We choose and manage the right ones for your business and goals.
Native video ads that appear in the For You feed between organic videos — the core of most campaigns, built to blend in and stop the scroll.
Boost real, organic-style videos — yours or a creator's — as ads, keeping the likes, comments and authenticity. Often TikTok's best-performing format.
The premium, full-screen video that greets people when they open the app — maximum reach and impact for launches and big moments.
Turn videos into a storefront. Showcase products people can buy in just a few taps, right inside TikTok — perfect for ecommerce.
Invite the whole community to join in and create around your brand — built for mass awareness and a wave of user-generated buzz.
Custom filters, stickers and AR effects people use in their own videos — putting your brand directly into the hands of the crowd.
Capture enquiries without leaving TikTok, with instant forms that make it effortless for interested people to reach you.
Bring back people who watched, clicked or visited — and find new audiences who look just like your best customers.
If your customers spend time on TikTok — and a huge range of ages and interests now do — the answer is very often yes. Here's how it works for different businesses.
Beauty, fashion, food, gadgets, home and wellness brands thrive on TikTok — where a single video can send a product flying.
Salons, gyms, clinics, restaurants, trades and more — TikTok builds awareness and trust, then turns it into bookings and calls.
Whether you're building a name or scaling nationwide, we grow your reach to match your ambition and your budget.
If any of these ring true, your TikTok advertising could be working far harder for you.
You know your customers are on TikTok, but you don't know where to start.
You've boosted a few videos, but nothing turned into real sales.
Your ads feel like ads — and people scroll straight past them.
You don't have time to keep up with TikTok trends and formats.
Competitors are blowing up on TikTok while you watch from the sidelines.
You're not sure your TikTok conversions are even being tracked.
You're spending on TikTok but can't tell what's actually working.
You want to grow, and you need more of the right customers to do it.
Why letting specialists run your campaigns usually means more customers for your money.
| What matters | With BoostROI | Going it alone |
|---|---|---|
| Your time | Freed up to run your business | Hours lost on a fast-moving platform |
| Creative that performs | Made & tested for TikTok | Reused ads that get skipped |
| Risk of wasted spend | Minimised by specialists | High — easy to burn budget |
| Keeping up with trends | Handled for you | Trends move every week |
| Conversion tracking | Set up properly | Often missing |
| Focus | Leads, sales & ROI | Views & vanity metrics |
No jargon, no mystery — just a clear path from where you are to a steady flow of new customers.
We learn your business, your goals and what a new customer is worth to you.
We choose the right TikTok formats, audiences and creative angles for what you sell.
We create and launch your campaigns and videos, with conversion tracking in place from the start.
We look after your account continuously, scaling the videos and audiences that perform.
We report in plain English and grow profitably, protecting your return as you scale.
One team taking care of your TikTok advertising from start to finish.
We don't measure success by views or likes. We measure it by the customers and revenue your ads bring in.
Your budget is managed to bring back more than it costs — leads, sales and revenue.
We live and breathe short-form video and the TikTok feed, so you don't have to.
Clear updates tied to real results — no confusing dashboards or jargon.
We keep your business by performing — never by tying you in.
Your account, your data, your customers — fully yours, always.
Real people managing your account and replying fast when you need us.
No empty promises — just the meaningful improvements well-run TikTok Ads are built to deliver.
Your business in front of new, relevant people far beyond your follower count.
Waste cut and creative sharpened so each lead or sale costs less over time.
The right, ready-to-buy people — not views that go nowhere.
Winning campaigns scaled carefully, protecting your return as you grow.
Here's what working with BoostROI on TikTok looks like.
"We didn't think TikTok was for us — now it's our cheapest source of new customers. The videos just keep bringing people in."
"Our Spark Ads took off. Same products, but suddenly we're reaching thousands of the right people every week — and selling out."
"BoostROI handled everything from idea to results. The studio's busier than ever and we finally know which videos drive bookings."
The words you'll hear around TikTok Ads, in plain English.
The most common questions businesses ask us about TikTok advertising.
Let's make sure it's your business they stop for — and your business they buy from. Reach out today and let's get your TikTok Ads working.